Building the future
of smart shopping.
From MVP to market leader — a transparent look at where we are, where we're going, and how we get there.
MVP.
Building live.
Raising now.
We're deep in MVP development — scraping 1,000+ retailers, training our AI recommendation layer, and closing our first investors on a $10M SAFE cap.
5K+
Beta Users
$150K+
Monthly Savings
40%
MoM Growth
Current Milestones
- Web scraping pipeline live — 1,000+ retailers, daily price refreshes
- RAG model for real-time price retrieval and deal scoring
- GPT-4o orchestration layer + coupon extraction
- TikTok Shop integration — viral product trend detection
- $750K pre-seed raise open — $10M SAFE cap, min check $25K
Raise status: Pre-seed open. $750K target. Founder is former Engineering Director at Forbes (100M+ monthly readers).
Two critical hires.
One focused mission.
The first two engineers we hire will define EchoCart's velocity from MVP to 50,000 users.
Automation Engineer
Owns the data pipeline — retailer scraping at scale, coupon automation, real-time price feeds, and MCP server integration. The engineering backbone of EchoCart's core product.
Mobile Engineer
Builds the iOS and Android native apps — background deal monitoring, push notifications, browser extension, and the seamless checkout experience that keeps users coming back daily.
Lean by design. These two hires unlock full product velocity. Founder Caleb King (ex-Forbes Engineering Director) handles product, growth, and fundraising. First round of funding goes directly to these roles.
Four ways
EchoCart makes money.
Multiple compounding revenue streams — each one strengthening the others as the platform grows.
Affiliate & Performance
Every purchase made through EchoCart earns an affiliate commission — 2–10% per transaction from 1,000+ retailer programs including Amazon Associates, Walmart, and Target.
Commission-based, zero cost to the user. The more we save users, the more they shop through us.
Brand Deals & Sponsorships
Brands and retailers pay to feature their deals, products, and seasonal promotions to EchoCart's high-intent shopping audience — the most qualified buyers on the internet.
CPM + performance hybrid model. Launch partners already in conversations.
White Label AI Platform
Media companies, publishers, and retail aggregators license EchoCart's AI engine under their own brand — getting a full-featured AI shopping assistant without building from scratch.
Think "EchoCart for Forbes" or "EchoCart for BuzzFeed Commerce". B2B SaaS pricing: $2K–$20K/month.
Creator Commerce Platform
Real influencers. Real deals. Live. Imagine Whatnot — but instead of auctions, it's AI-curated deal drops where creators show products, fans get the best price automatically applied.
3% take rate on live commerce transactions. $5–10B market that legacy tools haven't cracked.
ARR Targets
Primary driver
Affiliate + White Label
Live commerce.
The 3% difference.
Apps like Whatnot pioneered live shopping. We take it further — real influencers drop deals, AI finds the best price across 1,000+ retailers, and coupons apply automatically. Every viewer gets the best deal, not just the fastest clicker.
Live Commerce · Compared
The 3% principle: We don't need to replace existing behavior — just make it 3% smarter. Influencer brings the audience. EchoCart brings the savings intelligence. Everyone wins.
Zero to 50K users.
Then 200K.
Once the MVP is validated and the team is in place, we execute relentlessly on growth and technology depth.
Phase 2 — Q3–Q4 2025
- MCP servers — direct retailer data, eliminates scrape latency
- Dedicated AI agents per platform (Amazon, TikTok Shop, Walmart)
- Pro tier public launch
- 50K registered users
- $1M ARR milestone
Phase 3 — 2026
- Fine-tuned LLM on 100M+ shopping sessions
- iOS + Android apps with background deal monitoring
- Predictive price modeling — forecast deals 7–30 days out
- 200K active users
- $5M ARR · Series A readiness
Phase 4 — 2026+
- Creator commerce platform live
- White label licenses to 10+ publishers
- EchoCart Foundation Model
- B2B data licensing to CPG brands
- 1M+ users · $10M+ ARR
Ready to invest in
the future of shopping?
$750K raise on a $10M SAFE cap. Minimum check $25K. The Honey scandal just opened the market — and we're ready.
